If your company uses email marketing within Canada
OR you are marketing into Canada, IntelliClick's CASL
Management Module helps you take advantage of Canada's
Anti-Spam Legislation exemptions for implicit permission
to help your organization broaden the audience you can
reach.
How The Solution Works
IntelliClick's solution monitors your database in
"real time" to help your organization manage its Canadian
email addresses. Explicit and implicit consent is monitored
to enable or disable email addresses based upon CASL
exemption rules. Sales orders and sales quotes, stored
in your GoldMine contact history, are monitored and
email addresses are flagged to be within the scope of
the CASL regulations based upon implied consent exemptions.
Key features of the CASL solution for GoldMine include:
- Isolate Canadian email addresses within your
database
- Set your own criteria for accounts to be excluded
from monitoring
- Track explicit permission and opt out with "one
click" hyperlinks in email campaigns
- Set and track expiry dates for email addresses
that qualify for implicit permission
- Interface sales and quote information from outside
data sources
- Use sales order, quote and interaction information
stored in GoldMine history to manage implicit permission
- Leverage the IntelliSend mass mailing and data
integrity management module for sending to valid email
addresses